Did you know it’s possible to start making money as an infopreneur in as little as a few hours? Lots of online entrepreneurs launch new information products and are rewarded with a flood of immediate sales.
The real beauty of being an infopreneur is that the start-up costs are very low and the profit margins can be enormous. All you need is a website or blog and an information product to promote to get your business started. Your customers purchase an instant download of your e-book or e-course, so payments can be made instantaneously into your account. The product customers receive is a digital copy of the original file you uploaded to your server, so you also don’t have to worry about printing costs or shipping charges.
However, for an infopreneur who is just starting out it can take a little longer to generate consistent sales. Customers don’t know how to find your products yet and your website may not be as easy for people to find as larger sites within your field of expertise.
The key to making money consistently as an infopreneur is to build a sustainable business that allows you to reap the rewards for years to come. If you get your business model right, it’s possible to generate huge profits each time you launch a new product, plus you’ll be making money from residual sales an auto-pilot at the same time.
Develop Your Info Product
You don’t need any special skills or education to become a successful infopreneur. All you need is your own knowledge and experience packaged up into an e-book or e-course. When your product is ready you can start selling it to people who want to learn more about your topic. Those interested people are willing to pay you for sharing your knowledge with them.
Think about the type of information you want to share with your customers. Write down some simple bullet points about different aspects of the topic you want to include in your product. Then sort those points into a logical order that introduces the topic first and expands further on information as you get further into the book.
If writing an entire book or course still seems like a daunting task to you, it may be possible to outsource your product creation needs. There are plenty of freelance writers available who will happily create the products you desire.
You also have the option of promoting other people’s products until you’ve finished creating your own. There are plenty of excellent information products available that pay healthy affiliate commissions. Promoting affiliate products related to your chosen niche can be an excellent way to start generating income very quickly until you have your own products ready to sell.
Build a Profitable List
Have you ever heard the saying “the money is in the list”? Successful infopreneurs spend time building an opt-in email mailing list of prospects who have shown an interest in their specific niche or product. Each person on that list is seeking more information about a particular topic, so they join mailing lists in order to learn more about what you can offer them.
Your goal is to provide them with relevant information to keep their interest piqued until they’re ready to make a purchase. You might choose to send them a newsletter filled with tips or articles related to your niche. You could even set up a series of automated auto-responders designed to increase their understanding of your topic or your products.
Keeping in touch with your customer base lets you build trust in your business before people decide to buy. It’s also a great way to keep your brand at the forefront of their attention regularly, which increases the likelihood of them buying something from you instead of your competitor.
What’s more, you can command the attention of everyone on your list with the press of a button. You can send out notifications of the impending launch, which creates a sense of anticipation for the launch date. When the new product is launched, you can send out an email informing your list the moment it becomes available. If you’ve done a good job with pre-selling your new products and built a sense of trust with your list, you should be rewarded with plenty of sales right away.
Automate Your Infopreneurial Business
One of the major benefits of owning a successful infopreneurial business is the ability to automate many of your processes. Your website is a vital part of your automation process, as it allows you to promote and display your products 24 hours a day to potential customers from anywhere in the world, whether you’re online or not.
Likewise, your payment processing facility allows your business to accept payments from customers at any time of the day or night. A simple ‘buy now’ button linked to your payment processor and displayed beside your products can often be enough to encourage customers to purchase your products while they’re on your site. Once their payment has been approved, customers are redirected to the download page where they can access the product they purchased immediately.
Duplicate Your Success
A good infopreneur will not rest on the success of just one information product. After all, interest in a particular topic may wane over time, causing your sales to drop.
Instead, think of ways you can duplicate your initial success. Research what types of information your target audience wants to know about and develop your products accordingly.
Think about topics related to your original products that could complement sales. For example, your first info product might be a great e-book, but your second product might be a more comprehensive video tutorial or course.
If you’re serious about making money as an infopreneur, think about ways to enhance the products you offer your customers. There are plenty of tactics you can adopt to strengthen your business and generate profits at the same time.
