An infopreneur is simply an entrepreneur who makes money by delivering information. An entrepreneur might build an online business by selling digital products or promoting physical goods and services. By comparison, an infopreneur generates income by giving away information.
The internet has made it easy for almost anyone to convert existing knowledge into a lucrative business. People use the internet to search for knowledge about a topic that interests them. As an infopreneur, your job is to ensure that your website offers useful, educational or entertaining content that gives them the information they seek.
Choose Your Infopreneur Theme or Topic
The basis of creating a successful infopreneur business is to turn your knowledge into information that people want to learn more about.
Think about some of the knowledge you already have. You might have a passion for a particular hobby or sport or interest that you know plenty about. Perhaps you have professional skills you gained at work or through study.
Your personal life may also be a rich source of knowledge. You might be a parent or grandparent, a husband or wife, a mentor and shoulder to cry on for your friends. Maybe you really enjoy traveling and can offer excellent advice for other travelers.
When you really sit down and think about it, you’ll find that you know plenty of information that others would love to learn about. Even simple things you know and might take for granted each day can become valuable information for someone seeking knowledge.
Before you decide on your theme or topic for your infopreneur business, make sure it’s something you’re passionate about. You might know lots of information about a particular topic, but successful infopreneurs are really passionate about their content. If you’re really enthusiastic about helping other people learn more about a topic it’s much easier to stay motivated.
Market Research
No matter how obscure or unusual you think your niche or theme might be, you’ll find there are still people out there searching for information about it. However, in order to build a successful infopreneur business you need to establish whether your niche is viable.
The best way to determine viability is to find out how many people are searching for information in your niche right now. There are plenty of free tools available online to help you work out whether a topic is popular or not.
For example, you might use Google Adwords to work through a list of potential keywords related to your theme. Google shows you the estimated number of monthly searches for keywords or phrases related to your niche, which allows you to work out whether people want the information you provide already.
Convert Knowledge into Information
When you’ve decided on your topic and done some market research, it’s time to develop and create content. During your market research you would have created a list of keywords or phrases related to your topic. Ideally you should aim to create a page of content about each individual keyword or phrase.
Create Your Website and Publish Your Content
Take a bit of time to work out what domain name you want to use. The domain you register should contain your topic’s keyword somewhere to help search engines find it more easily. When you have your domain name registered, shop around for a good web hosting deal.
Blogging platforms like WordPress make it incredibly easy to build a website in minutes. It’s also simple to customize the look and style of your site using any of the WordPress themes available. You can also use an all-inclusive web building service like this one.
When you’re done creating your site, it’s time to simply copy and paste your content into the editing box within your site’s WordPress dashboard. Press the ‘Publish’ button and your content is live online.
Monetize Your Site
It’s great to share information and knowledge freely, but the whole point of building an infopreneur business is to generate income as well. The content and knowledge on your site are freely available for your visitors to read, so you need to find ways to earn money at the same time.
There are multiple ways to monetize a website. You can place pay-per-click ads alongside your content, such as Google Adsense or Adbrite ads. Whenever a visitor clicks an ad, you get paid.
You might decide to join an affiliate program. You promote products related to your niche on your site with banners or graphics or links. When one of your visitors clicks your affiliate link and purchases something you get paid a commission.
Many infopreneurs generate additional income by selling their own info-products. For example, you might write an e-book about your chosen niche. Visitors who want more information have the option of purchasing a copy of the book and downloading the digital file right away to learn more.
Generate Traffic
There’s no point having the best information available online if no one knows how to find it. There are lots of ways to generate traffic to your site.
Submit your URL to the search engines to ensure they index your content. When people search for information relating to your keywords, your site should show up in the search results.
Locate other websites and blogs within your niche and ask the owners if you can submit a guest post. You should be able to leave a link pointing back to your own site at the bottom of the post. If people enjoy your content they’re likely to click over to your site to see what other information you can offer.
Think about ways to promote your website from your social media accounts. If you don’t want to mix your personal social media accounts with your business you can create a new account for your site. Encourage your website visitors to share your posts via their own social media accounts to help broaden your audience.
Starting an infopreneur business is a great way to develop a profitable online business. The low start-up costs mean you won’t be risking your budget to start your business venture and you have the potential to generate passive income from your monetization efforts that keeps making profits for years to come.
