There are countless ways to make affiliate marketing work for you, and any given number of affiliates will have varying yet successful methods. Here are 5 niche affiliate marketing tips that will help you succeed.
- Choose A Niche You Care About
It can be tempting to simply choose a niche that is popular and that you think people will be interested in, but unless you are passionate about the topic you won’t gain much traction. Clients have a way of knowing the difference between someone who truly knows what they’re talking about and someone who’s just interested in making a sale. You should definitely aim to be the former. When trying to decide on a niche, it’s important to ask yourself a few key questions:
- Is there a wide array of products that you’re able to review, discuss, or mention within this category?
- What price range do these products fall under? Higher-priced products will need an additional push to make sales.
- Are there related affiliate programs with this topic that offer good commissions?
- Is this a saturated market?
- Could you write 100 or more articles related to the topic?
- Are you truly passionate about this subject?
All of these are important questions to go through, but the last one is key. If you couldn’t care less about travel gear for minimalist travelers or home appliances for families, then don’t try to sell products that deal with this. You won’t enjoy it, you won’t have much value to add on top of the product or service itself, and you may very likely end up recommending things you have no desire to use yourself. By choosing a niche that you actually care about, you’ll find that promoting products becomes a much easier and enjoyable job.
- Only Use Affiliate Programs That Relate To Your Niche
Yes, you want to maximize your earnings, but don’t sign up for any and every affiliate program possible. It’s a waste of your time and energy and will leave you with little to show for it. Unless you’ll be able to promote these products or services on your blog regularly to an audience that is actually interested, just say no.Additionally, affiliate programs often have a payout threshold. So if you make a few small sales here and there, you may never end up seeing that money until you reach a certain amount of sales. Instead, look for affiliate programs related to your niche and put your time and energy towards figuring out how to promote that content.
- Create Or Share Valuable Content
There are two ways to try and make money with affiliate links: the legitimate way and the spammy way. The legitimate way actually has the potential to earn you money, while the spammy way will end up wasting your time and money and leave you thinking that affiliate marketing doesn’t work.To become successful with affiliate marketing, your audience must find a value in what you share. Whether it’s your blog content, your Facebook updates, or YouTube videos, make sure it’s actually useful. This will increase your audience, increase your commissions, and also legitimize you in your chosen niche.There are three things to keep in mind when you’re producing or posting content:
- Make sure it’s shareable. Create exciting headlines, encourage audience engagement, and hone your content marketing skills. It helps to think about what it is that you look for in articles and links that you share with people. Funny titles? Great images? Questions directed at the reader? See how you can incorporate this into your niche to generate unique content your audience won’t be able to find anywhere else.
- It should be something that sells. Your end goal is to have an audience of engaged people who trust you and want to buy the products and services you recommend. But if you’re trying to sell things in which people have no interest at all in the first place, then your efforts will go unnoticed. Before you share affiliate links in blog posts or social media status updates, make sure it’s something that will sell and that you would want to buy yourself.
- Search engine optimization. Prime your content for SEO before you hit publish, Tweet, or share. You don’t need to be a complete robot—in fact, it’s much better if your work comes off as personable and relatable—but SEO should not go completely ignored.
- Position Yourself As An Expert
Would you buy baby products from someone who isn’t a parent and has no child care experience whatsoever? Probably not!Luckily, you don’t need to earn a degree in your niche field so much as clearly be involved in the market. If you’re promoting camera gear, make sure you have a curated Instagram. If you’re discussing travel gear, make sure you have traveled yourself. If you plan to share cooking supplies, a recipe blog or cooking videos will put trust in your audience. People want to know that the recommendations they take don’t just appear from thin air—they want to trust the person behind the product or service.There are many ways to legitimize yourself, including:
- Being used as a reference for news.
- Being published on other sites.
- Podcast or television appearances.
These are wonderful ways to reach a wider audience, gain trust, and also make yourself even more of an expert in their eyes.
- Constantly Researching
Part of being an expert in your field also means staying on top of trends—and this means constantly researching your niche. This sounds like a huge undertaking, but make it easy on yourself. The best thing you can do is dedicate 20-30 minutes per day reading up on the latest news related to your topic. It’s a low commitment but will keep you knowledgeable about new services, products, and information that your audience can learn about from you first.