Most people think of email as a simply a tool for communication. We use email on a daily basis to keep in touch with loved ones, communicate with coworkers, and interact with companies when we want to learn more about a product or service. Affiliate marketers can use email to earn money through targeted campaigns, but it isn’t as simple as just sending out a few emails a day. Success through email marketing relies upon a few earning secrets, which we’ll discuss in this post.
Autoresponder Campaigns
The perfect email autoresponder sequence is the strongest thing you can do to earn money through email marketing. Autoresponders allow you to contact subscribers multiple times with your affiliate offers, but does so with a “set it and forget it” mode. You can create a sequence once and let it make money for you for weeks and months to come.
With that said, there is a right and a wrong way to set up your autoresponder sequence. If you think that this solution should be used to bombard a list of potential email contacts with one offer after another, you would only be abusing its ability without maximize its potential. Affiliate marketers often recognize the value of an email marketing campaign, but struggle to find a balance between providing value and promoting products. Common questions from affiliate marketers include:
- How do I balance multiple affiliate offers?
- What type of emails do I send?
- How many messages should I include in a sequence?
- When should I send a sales email and when should I deliver content?
Setting a Foundation for Email Marketing Success
- Title of autoresponder
- Interval number (days since last message)
- What product is promoted
- Type of email sent
- Affiliate tracking ID
- Notes about the email
Tips for Boosting ROI on Email Marketing
Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.
Make Purchasing Easy
You’ve gotten a viewer to open the email and read through it, but how easy is it for them to purchase? Placing prominent links in your email marketing campaigns enables your customers to get to a purchasing page by just clicking on one link.
Automated Emails for Abandoned Carts
Lots of people will shop online, add items to their shopping cart, and then abandon the shopping process before completing their purchase. If you send out an automated email reminding people about the items left behind in their cart, you increase the likelihood that they will return to complete their purchase. In some cases, you can use the automated email to encourage consumers to ask questions that may have prevented them from completing the initial purchase.
Track Site History
This tip can be achieved simply with an automated tracking solution. By knowing exactly which pages your customers have visited and which links they have clicked on (and how often), you can better target those products and pages in your email marketing campaign to boost revenue by providing consumers with information and links to relevant information.
Send Coupons
Everyone loves a deal, and when consumers find a good deal in their inbox, they are encouraged to strike while the iron is hot. Emailing coupons to your distribution list increases the likelihood of conversion within your client base. Best of all, this strategy is quick and easy.
Building Quality Email Lists
Finally, your email marketing campaign can only succeed if you have a relevant list of quality consumers to target with your messages. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Many people end up on email lists because they sign up voluntarily. With a list of relevant consumers, you are putting ads in front of the eyeballs of consumers with an expressed interest in the products and services you promote.
Earning money through an email marketing campaign requires effort, but the reward is worth the work. Following the tips mentioned above will help you develop a strong foundation for your email campaign, build a list of quality contacts, and tweak your efforts over time to ensure that your revenue stream remains consistent.
