As a new affiliate marketer, you will no doubt hear a lot about Google algorithm changes. Truth be told, Google changes their algorithm hundreds of times each year, meaning that various changes occur every day or even multiple times per day. However, every now and then a very large Google algorithm change will be made at which point, forums and blogs explode with people either praising or complaining about the latest update. In this article, I will explain how to survive just about any Google algorithm change.
Don’t Rely On Google
First and foremost, your business should be be reliant on Google. If your affiliate business can’t survive without Google, you’re no better off than someone working for a boss at…. well…. Google. You could be fired or laid off anytime.
In today’s online world, there are many places to obtain traffic. Whether you use social media, email marketing, get involved with sites like Yahoo Answers or network with other bloggers and affiliate marketers, you can drive free traffic to your website in a whole slew of ways. Once you are earning some revenue, paid advertising can also be a way to sustain a steady flow of traffic without relying on search results. You’ll get into more depth about this in this training program.
However, I do understand that Google and other search engines provide very high quality and super targeted traffic. I leverage Google in my own business and you should too. So, as a beginner, let’s explore a little bit about how Google works and how you can survive their algorithm changes.
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Recent Major Google Algorithm Change
If you’ve done any research on Google algorithm updates over the past several years, you have probably heard of the Google Panda and Google Penguin algorithm changes. The really big changes Google makes to its algorithm are often given names. Let’s explore what these two changes accomplished…
- Google Panda Update – This algorithm change was designed to limit the search visibility for low quality websites containing a lot of advertising without much content. For example, websites that would have a bunch of advertisements “above the fold” (meaning, the area of a page that is visible before scrolling down) were essentially penalized. This change also hammered websites that had deceitful advertising. In other words, many website owners would strategically place advertising on their site to make it look like regular website content, when in fact, the links you saw were just ads. This update did have an impact on affiliate marketers, but not all affiliate marketers were hit hard. In fact, my own affiliate websites saw a huge boost in search rankings after the update.
- Google Penguin Update – This Google algorithm change was designed to catch people who were paying to have other website owners link to them. One way Google ranks websites in search results is to find out how many links are pointing to a given site. The more inbound links, the higher the rankings. Well, this update changed all of that. No longer is the NUMBER of links important, rather the QUALITY of links is now superior. In fact, low quality links from low quality websites can actually penalize your site. Google is looking for natural, “organic” links that have occurred because people genuinely want to share your awesome content. Not because you paid to have a link pointing into your site.
Of course, in addition to weeding out some spammy websites, some quality sites took a hit as well. Those two updates really changed SEO as we know it. Some came out winners and some came out losers. Almost everyone with a website was effected in some way.
What Google Really Wants
There are a bunch of rumors, conspiracy theories, and misconceptions out there about what Google really wants to achieve in their search results. Many people believe Google updates their algorithm in ways to force website owners to use Google’s paid advertising network called Google Adwords. Others claim Google prefers big corporate websites over smaller blogs or vice-versa. Let’s clear this up.
Google strives for one main goal – to give people using their search engine the best possible results so they keep coming back over and over again. If they provide users with the best search results, they will continue to be popular, which means they can continue charging companies to advertise using their ad network and continue making billions of dollars. If searchers end up being dissatisfied with Google search results, they will use another search engine, which means Google would lose profits due to advertisers taking their business elsewhere.
So, if you can provide a great user experience for traffic that Google sends you, theoretically, you should continue to see improvements in your websites search rankings, just as I have.
How Do You Provide A Great User Experience?
Content, content, and more content. That’s the secret. The more high quality content you provide people in your niche, the higher you will rank. The more of an “authority” you are on any particular subject matter, the higher you will rank for search terms related to that subject.
It’s also important to keep up with the times. You’ll notice on my site, I use quite a bit of video. As internet speeds increase, video is becoming more and more popular, and yet, I hardly see any websites using video. Same goes for social media, mobile responsive website designs, and other changes we are seeing in both technology and user behavior.
Unfortunately, you can’t just build a website and forget it. Nor can you expect today’s strategies to work in 5 years from now. Some of them might still work, but undoubtedly, there will be new strategies in 5 years that should be implemented (then again in 10 years, and who the heck knows what the internet will be like beyond that!). Point is, this is a fast changing technical world. As peoples preferences change, so will Google’s ranking algorithms, and so should your online business.
SEO Is Almost Dead
Search engine optimization is a dead strategy. Sure, there are still a few things to be aware of to make your site friendly to search engines like having a good site structure, only linking to high quality sources, and strategically placing keywords in certain places on your site, but SEO is becoming less and less important. In fact, if you never focus on SEO, you can probably do just as well as someone who over-focuses on SEO.
Google is getting smarter by the week. They are constantly adding new supercomputers, purchasing special patents for their algorithm, and even have human auditors for highly ranking websites. The better the user experience you can provide, the higher you will rank over time.
Remember, if you just started a website, you just started a business. Most businesses take many years to show a profit, so don’t expect an immediate windfall of business success just because your business is online. It take time, it takes effort, and it takes commitment. Those are the online businesses Google will reward in the long term, especially as their algorithm gets smarter.
Ready to start your own online business the RIGHT way? Sign up for this training course and you’ll be ahead of 99% of everyone else trying to do the same. You CAN earn a full-time living online and I want to help make sure you do it right.