Being your own boss and earning enough money to pay the bills and live comfortably sounds like a dream that can be hard to chase down. But with the right plan and the right help, it’s possible to do without having to invest tens of thousands into opening your own company. In fact, the modern internet has brought numerous opportunities to users who are willing to invest their time and energy into them.
A perfect example of this is affiliate marketing, and it’s become one of the most straightforward ways to make money online from home. But what is affiliate marketing online and how can you make it work for you? These are questions that are more straightforward and easier to answer than you might realize, and just spending a few minutes reviewing the basics could be enough to help you master this art and start earning cash from home.
Affiliate Marketing Online 101
So just what is affiliate marketing online? Basically, it’s an opportunity to become an extension of a company’s marketing team. Larger companies rely on online advertising, but targeting and reaching the billions of people on the internet isn’t always as simple as placing a few banner ads or setting up a neat Facebook page.
Instead, affiliate marketers are enlisted to help with the process. The basic principle behind affiliate marketing online is fairly straightforward to understand. A company outsources some level of their marketing strategy to affiliates. These affiliates then take steps to market the products, services, or company as a whole. They’ll do this in various ways we’ll get into in a second.
A consumer will then see an advertisement the affiliate has created and then take the appropriate action. Usually, this involves clicking a link or submitting information through a form. If the consumer takes this step and then continues through to actually complete a purchase, create a membership, or otherwise complete the conversion process, the affiliate marketer will then receive payment for sending that customer to the business in question.
Affiliate marketers must be able to generate conversions, not just clickthroughs. It’s essentially a commission based system of advertising wherein the affiliate – sometimes called a publisher – receives a commission off the sale that they generate. So in order to earn a decent amount of income through affiliate marketing, these publishers must continually attract customers and generate conversions.
A Growing World
Affiliate marketing online is becoming more and more popular among major companies. Amazon is one of the most popular options, for example, and it offers more than 488 million different products that can earn affiliate marketers a commission. Those commissions can range from between 6 and 10 percent – a substantial sum considering the wide range of opportunities on the site. Check out how I earn money through the Amazon Associates affiliate program here.
Other companies may offer larger commissions – some as high as 75%. For example, on some other sites, I promote a background check service called eVerify and I receive 75% monthly recurring commissions. Not too shabby. And since there are more than 100,000 different affiliate programs out there, it’s easy for those working from home to quickly identify the areas that they’re passionate about and start working to generate referrals and earn their commission.
The big benefits to both parties are obvious. For companies, they’re able to get advertising without investing on the upfront. Instead of sinking a million dollars into an ad campaign, they allow affiliates to market their products and then pay them when a sale occurs. This is a more efficient way of marketing, and one that more and more businesses are embracing.
For affiliates, this offers a much better alternative to other money making endeavors because there are no huge upfront costs. The companies offering affiliate marketing opportunities don’t usually charge anything to join the affiliate program, and you don’t’ have to worry about purchasing inventory, paying shipping costs, or anything else. It’s true that using resources from sites like Wealthy Affiliate will charge a small fee, but it’s worth it for the resources you connect with and the opportunity to set up professional websites and access help when it’s needed. These small investments can pay off big, and are far less than the costs of opening up other types of online companies.
Methods of Marketing
Once you have a basic idea of what affiliate marketing online is, the next step is understanding the main methods of marketing that today’s publishers will take. In general, there are a few key strategies worth remembering.
- The first is to set up a strong website presence. This site will be like the hub for generating content and funneling leads to the main company in hopes of them becoming conversions. Good sites like this one can partner with you and help you create a website that is easy to navigate and also easy to manage.
- Content matters tremendously as well. The secret to mastering affiliate marketing is to continually generate meaningful content. Blogs are a good starting point, but so are things like curated videos, product reviews, and more.
- Connecting with a strong, supportive community matters as well. Being able to get help and ask questions that are answered fast are keys to being able to master the process of affiliate marketing. Good communities are out there, like the one at Wealthy Affiliate.
In short, all that it takes to market as an affiliate marketer is to find something you love and start talking about it. Telling the world with passion is enough to start capturing their attention. Combine videos, blogs, product reviews, a strong social media presence, and more, and you’ll be on your way to mastering the art of being an affiliate marketer.
The Bottom Line
So what is affiliate marketing online? It’s one of the easiest ways to start working towards earning money from home. It’s important to remember that it’s not a get rich quick scheme and that you’ll have to invest time and energy into the process. But, if you’re serious about getting results and earning money in your spare time at home, there are few opportunities online that are as simple to understand and offer as easy an entry point as affiliate marketing. In short, it’s well worth looking more closely at.