If you are a blogger or website owner, it is crucial to your long-term business success that you obtain visitors from several different website traffic sources. This is especially important if you are an affiliate marketer or if the majority of your business relies on the internet for profits. Too many bloggers and website owners focus entirely on ranking highly in search engines, while completely ignoring many other high value website traffic sources.
In this article, I will go over the top 5 website traffic sources EVERY blogger should be using. Yup, even you!
#5: Yahoo! Answers
This is the World’s most popular peer-to-peer Q&A service and it is vastly underutilized by affiliate marketers, small businesses, and website owners. Now, Google loves Yahoo! Answers as well. So, if you are consistent and you answer questions on a regular basis on Yahoo! Answers, you will not only get the traffic benefit directly form Yahoo! Answers, but you’ll also start getting the side effect of ranking for keywords highly in Google search results. Because many times, if you type in a question on Google, you’ll see Yahoo! Answers ranking right there on the top. If you’re consistent and you answer many questions on Yahoo! Answers, many of your questions will end up on the top of Google search results.
Now, make sure you don’t spam and provide the best help that you can. Because #1 Yahoo has a pretty tough stance on spamming and they will close down your account. But they will allow you to link back to your website as long as it’s not something you’re copying and pasting. You should have a custom response for every question. You shouldn’t just have a 2 sentence response with a link back to your website. Actually try to be as helpful as you can because Yahoo! Answers really is a great resource, so you don’t have to link back to your website every time. You can do it most times, but just try to avoid spamming.
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#4: YouTube Videos
Coming in at #4 is YouTube Videos. A lot of people don’t realize that YouTube is the #2 most popular search engine in the entire world. Obviously, or you may not realize, that YouTube is owned by Google, and so naturally YouTube ranks very well on Google. There are a lot of videos that you can make where you can make the video and put a certain keyword in the title and description of the video, and just within a few days you’ll see yourself rise to the top and get ranked well in both Google and YouTube.
So, 6 billion hours of video are watched on YouTube every month, and climbing. This is still an emerging thing, with video online. It’s only going to get bigger in the future, so you might as well get on board now and beat everyone else to it. YouTube is also something that is vastly underutilized.
The great thing about YouTube is you do not need any special equipment. Just a webcam or cheap camcorder will work. All you have to do is talk to the camera as if you’re talking to a friend. Or, you can just do what I do and just create a screen capture of a powerpoint presentation, or there are many programs out there where you can make animated videos.
Get creative. You don’t have to be in front of a camera if you don’t want to, but be consistent. The more often you do it the less nervous you’ll get about being on camera or making videos. If you can come out with just 1 or 2 new YouTube videos per week, within a couple of months you’ll see some pretty good traffic coming into your website from YouTube.
So, get into YouTube for the traffic both from YouTube directly and also from Google search results. This is, once again, just something that is going to get bigger and bigger over time. You might as well get into video now, because it really is a great website traffic source.
Number 3 is Facebook. Facebook is the most popular website and social media platform in the entire world. There are billions of people who use Facebook, so you should definitely get involved with that. It takes a very little amount of time to keep up with it. Maybe just 1 to 3 post per day. Really, 3 posts is about the max. Once you get more than that, it starts to get a little too overbearing for people. You only have to hop in 1 to 3 times per day to make a post and start to get a following going.
You can also get involved with some super targeted and affordable advertising on Facebook. This is still one of the best advertising platforms on the web today, especially for small businesses and affiliate marketers. I highly suggest you look into advertising on Facebook. You can either grow the number of followers you have on Facebook for just pennies. If you compare that to email marketing, paying pennies for a lead is just a great deal. Not only can you do that, but you can also advertise to get people into your website as well. Either way, it’s going to be very affordable.
If you have never gotten involved with online advertising, this is the place I recommend you start. I recommend it over other online advertising sources like Google Adsense. You can get started for just a few dollars to maybe 5 or 10 bucks per day. You can set a daily limit. But you can get really targeted and target very specific people so your conversion and click through rate can be very, very high.
Facebook is also a great place, when you have enough followers, to set up contests and promotions, which can really flood your website with additional website traffic sources.
Number 2 is Twitter. So, this is the second most popular social media platform in the world. It’s a bit more public than Facebook in that you can make a post, and others can see it besides just those who are following you. You can also target a little bit who is following you. Now, anybody can follow you, but there are certain tactics you can use to find people that are interested in your niche to follow you.
You can also Tweet a dozen times per day or more, using a tweet scheduler like HootSuite or TweetDeck. So, basically with Twitter, it’s a little bit different from Facebook in that you can make a new post about once every hour. I think there is a limit on 2,000 tweets per day. You obviously wouldn’t want to post that much, as that would be a bit too overbearing for people, but making a new tweet every single hour is perfectly acceptable on Twitter.
Obviously you cant be around every hour of the day to make a new tweet, so that is why I recommend using a schedule like HootSuite and TweetDeck. You can just schedule posts in advanced and it’s really just a great way to manage all your social media accounts.
#1: E-Mail Marking
Finally, number one! And the winner is – Email Marketing. Every website owner should start collecting emails from day 1, no matter how much traffic you’re getting, you should start collecting emails immediately. If you do not have an email strategy for sending out emails to your site visitors or capturing email addresses, you should start doing that immediately.
Email lists can grow exponentially. The more popular your website gets, the more subscribers you will get, and your list can really grow quickly. Once you have a subscriber, for the most part, you have them forever. Some people will opt-out of your emails over time, though. If they are opting out, it’s probably not somebody you want to be emailing all the time, anyway. You want to really keep those super targeted leads on your list, and those are the ones who are more likely to stick around, anyway.
So, email subscribers specifically opted in to hear from you. This is a little bit different than many other methods of trying to go after people, because a lot of these people that you’re emailing, or probably all of them, were already on your website. So when you’re emailing them, they’re going to be much more receptive to your emails.
Now, in order to get those followers, you’re going to want to offer them something to join your email list. A lot of people don’t want to give up their emails, and for good reasons. We all get spammed all the time.
On your website, you should offer some sort of a “subscriber only” information, insider info, maybe a free ebook, etc. Make it something irresistible and make it specifically targeted toward your targeted niche audience – people you can sell to later.
Once you have them, you want to maintain those email subscribers, by sending them super-helpful-awesome emails, that really set you apart from the rest. So use the 80/20 rule for this. Only about 20 percent of your emails should contain a sales pitch, and the other 80% should be really helpful and uniquely written emails. You can have links back to your website, that’s fine. Just try to avoid too many sales pitches or people will unsubscribe from you, thinking you’re just sending out too much spam. So about 20% can be sales pitches.
So what do you think about these website traffic sources? Speak your mind in the comment section below!