Infopreneurs are simply entrepreneurs who have found ways to make money selling information online. In most cases, infopreneurs generate income by creating and selling informational products, such as e-books, reports or online courses. Some infopreneurs also package their products into video or audio format for those customers who prefer to learn information visually or aurally instead of reading large chunks of text.
The most popular type of info-product is usually a non-fiction ‘how to’ guide or manual teaching others how to do something. If you have a passion or a hobby or a skill-set you think others would like to learn more about, you have the basis for a great infopreneurial business.
The best part about being an infopreneur is that you can start your online business on a shoe-string budget. From humble beginnings it’s possible to build your business into a massively profitable enterprise.
Compiling and Creating Your Information
Rather than be put off by the idea of so much work, try starting out small by writing individual articles about a specific point of interest. Imagine you’re explaining your topic to a friend who has never heard about it before. Before you know it, your website will be filling with content that can easily be monetized to help your online business generate profits.
If you haven’t created any info-products yet, you can earn some income by promoting other people’s products. Search for affiliate products that are closely related to your niche. Your business could earn commissions from those products while you’re busy creating your own.
If writing isn’t your strong suit, you can outsource the task of writing your info-products. There are thousands of freelance writers available, all willing to create high quality e-books on almost any topic you can think of.
Building Trust among Your Readers
One of the biggest challenges many infopreneurs face is building trust among their readers. There is so much information available online that it’s hard for people to know who they can trust with their hard earned cash.
The key to success for an infopreneur is finding ways to instill a sense of trust in the minds of their visitors. Your job is to assure your visitors that the information being provided is from a trustworthy, authoritative source.
Having a website filled with lots of helpful information about your chosen topic is a great way to start. Staying in touch with your site’s visitors is another good way to start building trust. You could build a Facebook business page to encourage interaction and feedback or let people know about new posts via your Twitter feed or RSS feed.
You could also send out an email newsletter informing your readers of any new articles or products as you release them. Sending information directly to your readers’ inbox is a good way to remind them to visit your site, which in turn increases their trust in you.
The chance of your readers buying something from you increases as they become more familiar with your products and your information. Look for ways to keep your business at the fore of their attention.
Making Money by Giving Away Information
Many successful infopreneurs give away information to help entice customers to buy other products. For example, creating a content-rich website containing plenty of freely available information is a great way to attract new visitors.
Search engines tend to rank authority sites with lots of good quality content very well, which makes it easier for people to find you during a search. As those visitors read the information on your site, their interest in the topic increases, which often leads them to purchasing the primary product you’re promoting.
Many infopreneurs also choose to give away a free report. Having a free report people can download could be a good way for your audience to familiarize themselves with your products before they buy.
You might also set up an opt-in email mailing list for people to join if they want even more information. Encourage visitors to opt into your mailing list before they download your free report. Let them know they’ll receive a free email newsletter regularly containing even more tips about your topic.
The amount of free information you offer is completely up to you. The object is to attract attention to your business using your free information. Once you’ve attracted the attention you want, you have the opportunity of recommending or promoting your high-profit products in amongst your free content.
Monetizing Your Free Information
Selling information products can provide a very healthy online income. Whenever you post some free content, you can promote your primary info-products throughout the post. You can display graphics representing your info-products on your site so they’re visible no matter what page your visitors arrive on.
However, there’s also the possibility of earning additional income by monetizing your site with alternative options. For example, you might choose to display pay-per-click (PPC) ads alongside your free website content. Some visitors may choose not to buy any of your info-products, but they might be interested in some of the ads showing on your site instead, so you still earn something from their visit.
You could also display affiliate banners or links to other products within your niche. If you only have one info-product completed and you want to offer your readers some choice, you can choose to promote similar products within your niche. Many infopreneurs offer affiliate commission payments for selling their products to your visitors, so you could boost your online earnings by cross-promoting a wider range of products.
There are plenty of ways for an infopreneur to make money online. You can choose to earn your income from selling other people’s products and earning affiliate commissions. You might prefer to offer free information and monetize your website while you work on developing your own info-products, or even mix and match all your options until you decide which one works best for you.