October 2, 2014

For better ranking in search engines, one of the most important factors is your link building strategies. This can be an extremely tedious task. However, it is something you cannot skip. When you have links coming from high-ranking, respected websites in the niche, search engines understand that your website must be important as well. In this article, you will find some of the most effective ways to build links to your website.

1. Become an Authority Website

This is not an easy task. You have to work hard toward achieving this goal. Websites need to publish unique content regularly to reach there. When your website is unique and has great niche content, most people will consider it as an authority website. Other websites will start linking to your content. For this purpose, a website should have no grammatical errors; a professional, tailor-made design; and fewer, less aggressive advertisements.

2. Directory Submissions

Web directories are special websites that publish links to all major web resources in various categories. DMOZ (Directory Mozilla) also known as the Open Directory Project (ODP) is the most important web directory. There is no charge to get a link in DMOZ; however, your website should be a very useful one to get a link from this directory. Several other web directories out there also evaluate websites and put links to them. You should submit your website URL, description, and keywords to a number of such free directories and some paid directories as well for better exposure.

3. Social Media Marketing

Getting links from social media websites is one of the best link building strategies. Most of the social media links that you can create by submitting your articles are worthless ‘nofollow’ links (it means search engines do not consider them as links). However, they may attract attention from other users of those social media sites. They in turn may find your content appealing and may link to it from their websites. You can use this method on social networking and media sites like Facebook, Twitter, Google Plus, etc.

4. Linking From Local Websites

If you have a website relevant to the local community, you may be able to get valuable links from some of the local websites. This is the case with businesses operating in an area. Their websites can get special mention and link from local business directories or a local government website. Links from educational and government websites tend to be more valuable for search traffic.

5. Review Various Products

If you review some products and submit them to the product vendors, those reviews can turn into relevant links. You can submit user reviews on websites like Amazon.com. There is a great chance that your review will fetch you a link. This is the case especially with testimonials. If you really like a product you purchased, write a testimonial to the product manufacturer. If the company thinks your testimonial is good for business, there is a chance that they will publish it with a link to your website.

6. Blogs and Blogosphere

Associate a blog with your website and post articles on it regularly. Blogs tend to generate plenty of traffic. On the top of that, there is a huge community of bloggers out there looking for links to their web pages. Become an important part of this community; collaborate with other bloggers and trade links with them. Communicate with blog readers, comment on other blogs, offer to guest-post, and post links to other blogs. These activities will fetch a number of relevant links to your website.

7. Site Contests

Hold contests on your website, and give away prizes and other goodies. Doing this occasionally will help you get attention from fellow bloggers. They may be interested in linking to your website.


Those were some of the best means for achieving good quality links for search engine ranking. As the number of links goes on increasing, the authority and PageRank of the website also increases. Follow these means to get your site ranking higher in search engine results.

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