These days, everybody and their brother has a blog. It’s difficult to stand out in the crowd, and it’s even harder to promote and distribute a new blog. There is money to be made if you can get enough members though, and getting those followers doesn’t have to be hard.

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1. Social Media

Social media is an excellent tool for promotion. Having a Twitter account linked to your blog, and a Facebook page can make updating easy and simple. Using bit.ly can also help you track traffic from clicks in order to figure out which titles and blog posts are the most popular. Armed with that data, you can craft social media updates to appeal to a broader audience. Using established hashtags intelligently is a great way to tune into your demographic. Once you have enough followers, you can start coming up with your own hashtags.

It is important to note that updating too often on social media is an easy way to turn people off of your blog. Try to keep updates organic and related to your content in a way that makes sense. You should promote all of your blog posts, but just make sure you aren’t going overboard.

2. Online Communities

Self-promotion is a grey area when it comes to communities like Reddit, but you can do it successfully if you’re smart. The easiest way to do so is by purchasing affordable advertising. You can do this on a variety of platforms including many social media sites. If you aren’t looking to advertise directly, there are other ways to share your blog within online communities.

Apart from direct advertising, backlinks are a huge driving force behind successful blogs. Linking to similar blogs and having them link back to you can drive traffic and get new people looking at your work. Associating yourself with authority sites and top bloggers in your niche will get people thinking that your content is worth reading.

3. Find Your Niche

A blog with no real purpose usually sets itself up for failure. What you need to do is find your niche. There are a number of different categories out there to choose from, including small business, technology, sports and crafting. Whatever you decide, it should be something you have a strong opinion about and something you find interesting enough to write about often. You don’t need to stick to only one subject, but having a defined direction will draw people in with similar interests. Having a unique take on something will get people sharing your content.

4. Post Content Regularly

Once you have your niche, you need to keep your blog active. Not every post needs to be a novel, but if people don’t have a reason to visit your blog regularly, they won’t. Updates should be in line with your community and don’t always need to push a message or be provocative. You can update about interesting things or weird things or just add a few pictures. The best blogs have a nice mix of posts. You should try to strike a balance between writing posts that are personal, subject-driven and community centered. Offering different approaches to your writing style will keep your content fresh and enjoyable to the reader.

5. Offer Quality Material

Finally, you need to make sure you’re writing quality content. It should be well written or catered to your demographic and subject matter. It’s important to update this content regularly. You should be able to point to different sources and bring in outside influences. Good writing will draw people in and keep them coming back for more. By writing well and educating readers, you can position yourself as an authority in your niche. Practicing these tips will help drive traffic to your site and make your blog more popular.

Launching a new blog can be difficult, but if you spend a little time on promotion, you’ll be able to share your vision with your audience. More web traffic usually equals more ad revenue, so a popular and well-maintained blog can be a decent source of income for those who stay dedicated.